The real estate industry is competitive, compounded by the current Sydney accelerated increase in the property market. In assessing a competent agent is no simple task, regardless of the location, especially in the Southern Highlands prior to the increased interest in cashed up Sydney buyers. One criterion in engaging a professional agent is the indispensable requirement that the agent's client is not the purchaser, but the vendor. As a former real estate agent I can convey that this prime ethical and mercantile practice is often bypassed by those merely seeking commission rather than serving their client's financial interests. The professionalism of Sam eschewed any attempt to wander down this slippery path of convenience. The price he carefully estimated for the property was the price attained. Judging by the types of properties that are listed and sold by this Real Estate firm it is obvious that discerning vendors recognise excellence and expertise in the complex real estate field. Likewise, potential purchasers, knowing the Southern Highlands real estate market, seek the firm's expertise. Another important aspect of the firm's standards is the attention to vendor's reporting. The property sold was an historic residence overlooking the township of Bowral, with unsurpassed views and grand entrance gates matching the grandeur of the property. The initial open house strategy, proved to be attracting buyers without the knowledge of the type of house, designed by an epochal Australian architect, and Sam's acute awareness of vendors' input, changed the sales direction to the appropriate market where excellence in housing is understood and appreciated. The ability to change marketing direction midway in a sales strategy proved successful and an astute purchaser was found who acknowledged quality. It is this awareness of each property's unique appeal exemplified in the comprehensive services of Sam and his team that deserves recognition for excellence.